REX Awards 2019: OTC
Consumers make it pretty clear what they expect from OTC products. It all comes down to four factors: accessibility, affordability, trust and empowerment. Offer them, and back it up with some strong marketing, and there is a good chance that they will at least experiment with your brand.
Read More: https://www.drugstorenews.com/otc/rex-awards-2019-otc/